https://www.haleyblumcarrier.com/contact daily 0.75 2025-01-05 https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/6657f6d5-9bac-4495-b1ae-a71b71a50ddb/SOC-4.23.22-Haley-Headshots-69.jpg Contact - Drop me a line! Send me a picture of your dog! Tell me how I can help you and your users! Ask me to explain how and why I got so into K-pop! Debate me on whether iced coffee is an appropriate beverage when it’s 20 degrees outside! (Spoiler: It is!) blum.haley [at] gmail.com https://www.haleyblumcarrier.com/about daily 0.75 2025-09-06 https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/1737581c-1511-4488-a954-ce2e979abe19/SOC-4.23.22-Haley-Headshots-88.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.haleyblumcarrier.com/home daily 1.0 2026-07-20 https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/ce68a065-4a10-4328-a198-4c000cbde517/SOC-4.23.22-Haley-Headshots-148.jpg Home - Hi! Happy you’re here. I’m a content design leader, UX writer, and editor based in Arlington, Virginia. View my portfolio —> https://www.haleyblumcarrier.com/portfolio daily 0.75 2026-07-30 https://www.haleyblumcarrier.com/portfolio/wapo-newsprint-year-end-review-experience monthly 0.5 2026-07-20 https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/534e600b-449b-409d-8b10-4c0ab94253d0/Newsprint-HighEngaged-11.png Portfolio - ✨ Building engagement and retention through year-end review Select screens from Newsprint 2023 https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/a20cff12-ce8f-4275-8748-efa4b0b313f6/Newsprint-HighEngaged-12.png Portfolio - ✨ Building engagement and retention through year-end review https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/c5660a18-2e80-4865-a8f8-4ec2b76fab8c/Newsprint-HighEngaged-6.png Portfolio - ✨ Building engagement and retention through year-end review https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/a074879d-4337-4a7d-b0ac-d5ddbdaeaec2/Newsprint-HighEngaged-15.png Portfolio - ✨ Building engagement and retention through year-end review https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/7c16fb98-4048-451c-840e-f9203941a7ae/Newsprint-HighEngaged-16.png Portfolio - ✨ Building engagement and retention through year-end review https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/9f24c593-7b22-45bf-9931-b23d503df654/Screen+Shot+2024-11-08+at+4.44.19+PM.png Portfolio - ✨ Building engagement and retention through year-end review https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/1736301975293-ONUHVVPETLBX3D8GVONT/Screenshot%2B2025-01-06%2Bat%2B9.10.41%25E2%2580%25AFAM.jpg Portfolio - ✨ Building engagement and retention through year-end review Early concepts to final designs (a slide from an internal presentation) https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/fa72952d-0376-45de-9802-32b51e72e21f/pres2.jpg Portfolio - ✨ Building engagement and retention through year-end review Case Study: Year-End Review Experience https://www.haleyblumcarrier.com/portfolio/wapo-new-leads-onboarding monthly 0.5 2026-07-20 https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/1f30319d-8ed8-4d31-95ae-0ba1eed32947/onboarding-before.png Portfolio - ✨ Increasing engagement and conversions via onboarding flow BEFORE: The original, existing onboarding flow https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/414df2d6-d07e-4eb5-8884-ff3e4fa7d05a/Content+Packs.jpg Portfolio - ✨ Increasing engagement and conversions via onboarding flow DURING: Some of my notes on early designs https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/dd43561c-c718-4b00-9d8d-b657893ca659/Time+of+day.jpg Portfolio - ✨ Increasing engagement and conversions via onboarding flow DURING: Some of my notes on early designs https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/44315680-594a-4de2-932b-61043e965493/onboarding-after.png Portfolio - ✨ Increasing engagement and conversions via onboarding flow AFTER: Our new-and-improved onboarding experience https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/9e95eebd-2efe-4c66-8401-9b26085c3a07/Screenshot+2025-01-07+at+8.31.36%E2%80%AFPM.png Portfolio - ✨ Increasing engagement and conversions via onboarding flow Case Study: Onboarding Flow https://www.haleyblumcarrier.com/portfolio/asha-brand-voice-guide monthly 0.5 2026-07-20 https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/dfd590ba-5d22-46be-a66c-17439b64e21d/Screen+Shot+2022-05-07+at+8.38.04+AM.png Portfolio - ✨ Implementing a brand voice guide Printed cards I handed out to workshop participants https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/386db604-4231-4569-974b-f91acdf4472c/Screen+Shot+2022-05-07+at+8.41.55+AM.png Portfolio - ✨ Implementing a brand voice guide Agenda for one of our brand voice workshops for ASHA staff https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/31de2921-27fe-4def-b3e7-6ed3a21ee267/Screen+Shot+2022-05-07+at+8.43.18+AM.png Portfolio - ✨ Implementing a brand voice guide An example of helping ASHA staff understand how to apply the brand voice with hands-on editing https://images.squarespace-cdn.com/content/v1/62766cffd4eb15030e2f0b8c/01852576-9866-4165-afcd-a1c370409b06/asha-brand-voice.png Portfolio - ✨ Implementing a brand voice guide Case Study: Brand Voice Guide